The mark pays homage to the pub’s late community pet Dino the king parrot. A story of building community is symbolised through the seed carried in the Dino’s beak.
This characteristic along with the logo’s expressive style offers a unique take on the bird motif, one that can be instantly recognised as Union Hotel’s own. This is an icon stand out from the many.
The custom typography word mark works seamlessly with the brand’s fonts, pallet and patterns. All of which have been strategically chosen to evoke historical influences in a contemporary and timeless way.
This identity provides Union Hotel a distinct and memorable identity to last and grow with the business.
