The final wordmark embodies an unapologetically avant-garde attitude, exuding defiance and progressive energy at first glance. Its customised letterforms began as fragments of an ornate typeface, carefully deconstructed and reimagined to preserve the craftsmanship and structural integrity of traditional typography. These elements were then seamlessly merged with a modern serif through the use of bespoke ligatures and combined characters, creating a logo that feels both deliberate and instinctive, where rebellion meets refinement.

Designed to function as a recurring visual signature across changing editorial contexts, the logo needed to transcend any single aesthetic. Its adaptability was integral to the brand’s visual identity, ensuring it could exist harmoniously within a diverse range of cover designs, imagery, and colour treatments. Whether overlaid on raw photography, bold graphic compositions, or minimal layouts, the mark maintains a sense of authority and cohesion, anchoring the brand while allowing the magazine’s ever-evolving visual voice to take centre stage.